Conference FAQ – Artists & Agents
​This FAQ is intended for performing artists, agents, and managers attending the MPAC Annual Showcase & Conference. Some guidance may overlap with other conference pages—this is intentional. Different attendees look for information in different places.
Who should attend the MPAC Conference?
The conference is designed for performing artists, agents, and managers interested in touring work to Montana communities and building long-term relationships with presenters across the state. Artists of all disciplines and career stages are welcome.
​
Do I need to be showcasing to attend?
No. Artists and agents are welcome to attend whether or not they are selected for a juried showcase. Many attendees come to network, learn about touring in Montana, introduce new work, and prepare for future showcase or booking opportunities.
​
Why is MPAC worth attending compared to larger booking conferences?
MPAC brings together 17–20 presenting organizations from one state—many serving rural or volunteer-led communities that do not attend larger regional or national conferences. This creates a rare opportunity to build tours that reach multiple communities and to form relationships with presenters who rely heavily on MPAC when planning their seasons.
​
What events should artists and agents prioritize?
To get the most out of the conference, artists and agents are strongly encouraged to attend:
-
Turn-The-Tables (Friday) – structured networking where artists and agents initiate conversations with presenters
-
Resource Room sessions (Saturday) – follow-up conversations before and after showcases
-
Artist Jam Session (Saturday night) – informal, relationship-building opportunity
These events are intentionally scheduled on Friday and Saturday to align with typical tech and showcase schedules.
​
How should I prepare for the Resource Room?
Preparation helps make conversations more productive. Consider the following:
-
Bring clear, concise materials that explain who you are, what you tour, and what you offer
-
Be ready to talk about fees, technical needs, touring availability, and outreach programs
-
Have a simple way to track contact information and follow-up notes
-
​Make sure your website and MPAC member profile are current and easy to find
Printed materials can be minimal if your digital presence is clear and up to date.
​
The North American Performing Arts Managers and Agents created an informative and entertaining video about Conference Ethics and Best Practices in the Resources Room (exhibit hall). We strongly suggest you watch it!
​How should I approach presenters?
Turn-The-Tables is designed for artists and agents to initiate conversations. During Resource Room sessions, allow conversations to unfold naturally. Avoid interrupting active discussions and be mindful of when presenters are moving between meetings.
​
Focus on learning about the presenter’s community, venue, audience, and programming goals—not just pitching your work.
​
What should I expect from presenters?
MPAC presenters are collaborative and community-focused. Many work with small budgets and volunteer leadership but are committed to bringing high-quality arts experiences to their communities. It is common for presenters to work together to form tours and advocate for artists they book.
​
What is the Five-for-Five session, and should I participate?
Five-for-Five is a short pitch session where artists and agents have five minutes to introduce their work, touring programs, or outreach offerings. Participation is often by invitation and is especially valuable for:
-
Artists who are not showcasing
-
High-scoring showcase applicants not selected for a full slot
-
Artists and agents with new or flexible offerings
​​​
When you register for the conference, you will have the opportunity to check a box for requesting a Five-for-Five spot.
​
How important is the Artist Jam Session?
The Jam Session is optional but highly recommended. It provides an informal setting to connect with other artists, agents, and presenters. Performances and collaborations at the Jam often influence follow-up conversations and booking interest.
​
Can I leave early?
Most key networking opportunities conclude by Saturday night. Artists and agents who can participate through that time typically gain the most from the conference.
​
What should I do after the conference?
Follow up. Many successful tours begin with conversations at MPAC that continue after the conference. Timely, thoughtful follow-up helps presenters connect interest with logistics and planning.
​
Tips for a Successful Conference Experience
-
Come prepared, but stay curious. Some of the most valuable conversations start with listening.
-
Focus on relationships, not immediate outcomes. Many MPAC tours develop over time.
-
Be clear about what you offer—and open about where you’re flexible.
-
Take notes and follow up after the conference. MPAC is often the beginning of longer conversations, not the end.
​​
Who can I contact if I’m unsure whether MPAC is a good fit?
If you are new to booking conferences or unsure whether you are ready to attend or showcase, contact Emily Wolfram.